Memorial Day has come and gone, and whatever weather your June finds you in, summer is here. What does that mean for your small business? For some, it might mean a slower time in the office, but for others, it’s a time to capitalize on their seasonal business income influx. Regardless of your specific situation, everyone can make the most of their summer by taking notice of the goals and projects that are important to year-round business success.
Do your employees take the kids on vacation and hit the river or lake in the summer? Are there fewer clicks on your website and social media pages? Get productive during this downtime, and set a few summer goals for your business. Improve operations that your company struggled with during a different time of the year or tackle a project that’s been on the back burner. Declutter, streamline, and generally improve your business and its systems.
On the flipside, does your business peak during the summer months? Perhaps you’re in the field of lawn and garden products, pool systems or air conditioning services? Evaluate your staffing needs so you aren’t surprised by a leap in demand. Capitalize on the business increase with employee incentive plans.
Improve your business
If you haven’t already, get your business a mobile website that is optimized for search engine functionality. Get your business up and running on all the applicable social media platforms as well. While the clicks are down in summer, streamline these digital processes to make real-time engagement with your followers easier during the busier months.
Take this time to target your top prospects. If it’s a season for focus in your realm, it just might be their time to consider new offers as well. Use this period to plan for the rest of the year, especially for a big fall marketing plan push prior to the holiday season. Foresight in your planning will take some of the stress out of managing your small business. Is it time for a new look—for your office or your brand? Summer is a great time to work on rebranding anything and everything from your office space to your marketing materials.
Increase employee productivity
Don’t let productivity slump this summer season. Gather employees and use the extra time on your hands to reconnect and get feedback. Host an employee appreciation party or campaign to encourage employees to continue to stay busy during the slow times. Offer an incentive for increased productivity with an employee promotion campaign. In companies where sales are a key component, offer an extra incentive for increased sales during the summer, much like you would during the holiday season.